If you have a site collecting email ids using a lead magnet, you are probably familiar with emails like lo@ko.lo
Especially, if you don't confirm emails before giving out access to the lead magnet, these emails come aplenty. This is also true about websites collecting emails by blocking their content after allowing a few paragraphs.
In this post I'll talk about the problems with lead magnets and why they result in low quality leads.
Many people have a backup email id, which they use to gain access to lead magnets and restricted content. So, if your marketing channels is completely dependent on emails, you should think of ways to collect emails organically than dangling carrots that will either result in poor leads or lead to high unsubscribe rate.