In this post I'll explain Amazon's flywheel model to establish a prioritization framework and roadmap for innovative products.
First coined by strategist Jim Collins in his book "Good to Great", flywheel effect is the business equivalent of oscillator circuits where oscillations continue even when the control stimulus has been removed.
According to Collins, good-to-great transformations never happen in one fell swoop. In building a great company or social sector enterprise, there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.
In this post I'll explain with some examples how a flywheel is used to attain rapid business growth.